What more could you need than a cold drink for the official launch of summer? Something to keep it cold, of course! National Cooler Day, the Friday before Memorial Day, makes staying cool easy this summer.
As simple as the design of a cooler may seem, it wasn’t until the 1950s that the first cooler or “portable icebox” made the scene. In fact, the material needed to make coolers didn’t even exist until 1944.
While we rely on coolers today to keep our food and beverages cold for various outdoor activities – they do so much more. Coolers save lives during disasters by carrying food (cold or hot) to areas affected by the loss of power. Sporting events, fundraisers, and parades run more smoothly when volunteers bring their coolers along. They also keep medications at the proper temperature during shipping.
Of course, the combination of durable portability makes the cooler an essential tool in many ways. It is our spare seat, prep station, and umbrella anchor, too. Despite the wear and tear endured, they faithfully provide us with an ice-cold drink on a hot day – until the beverages run out.
National Cooler Day History
In 2019, RTIC Outdoors founded National Cooler Day to kick off the Memorial Day weekend by recognizing coolers as the Summer essential that makes getting away, helping out, and celebrating so much easier.
The Registrar at National Day Calendar proclaimed National Cooler Day in May of 2019 to be observed the Friday before Memorial Day annually.
About RTIC Outdoors
Entrepreneurial twin brothers, John and Jim Jacobsen gained success in the cooler industry by selling their high-end products for less. They offer high-quality coolers with all of the features customers want – at a fraction of the price you can buy in a retail outlet. How? By cutting out the big box retailers, using word of mouth, & social media to promote their coolers.
In the three years since launching RTIC Coolers—now known as RTIC Outdoors—the duo’s ultimate goal remains the same; provide high-quality, affordable products for all.
“It’s about the adventure, and how you can take RTIC along—spend the money on the adventure, not on the gear.” -John Jacobsen
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